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Search Engine Optimisation

A great website only matters if people find it.

Keyword strategy, technical improvements and content designed to strengthen your search visibility and support long-term organic growth.

Talk to us about SEO The 90-day plan

UK • Organic Growth • Technical SEO

SEO Performance Projection

Search visibility Impressions, clicks & CTR
Keyword positions Movement & opportunities
Technical health Crawl & indexing issues
Organic conversions Enquiries attributed to search
Competitors Ranking & content gaps

Continuously monitored through our own SEO intelligence platform.


seo

Search Pillars

What we optimise for

Rankings don't come from a single tactic. We build organic visibility across three connected technical and creative disciplines.

Technical

A fast, technically sound website creates a stronger foundation for search performance and provides a better experience for visitors.

Site Speed Core Web Vitals Technical SEO On-Page SEO

Content & authority

Useful, well-targeted content and relevant backlinks can strengthen your site's visibility, credibility and ability to compete for valuable searches.

Content Strategy Backlinks Keyword Research

Local

For businesses serving a specific area, showing up in local search results puts you in front of nearby customers.

Local Search Google Business Profile Geo-Targeting

Foundations

Getting the foundations set up

Before any strategy work begins, we get your site properly connected, configured and measurable.

Set up

Google Search Console

Indexing, crawl error monitoring & search visibility directly from Google.

Set up

Google Analytics 4

Clean event tracking, conversion attribution & visitor engagement data.

Set up

SERP tracking

Daily keyword position tracking against your primary commercial rivals.


Methodology

Your SEO strategy

From initial audit through to ongoing optimisation, here's how we build stronger organic visibility over time.

01

SEO audits

Assessing structure, on-page optimisation, technical SEO, content gaps and backlink profiles.

CRAWL ANALYSIS INDEXABILITY STATUS CODES
02

Keyword research

Finding the commercial and informational search terms your audience actually searches for, aligning pages with high intent.

SEARCH INTENT COMPETITOR GAPS SEARCH VOLUME
03

On-page & technical SEO

Page titles, meta descriptions and heading hierarchy optimised alongside Core Web Vitals, JSON-LD schema and mobile speed.

CORE WEB VITALS SCHEMA MARKUP CLEAN HEADINGS
04

Content strategy

Using search demand, competitor data and existing page performance to identify content gaps, strengthen priority pages and determine where new content can create genuine search opportunities.

TOPIC CLUSTERS CONTENT BRIEFS INTERNAL LINKING
05

Authority & competitor analysis

Analysing competitor backlink profiles and authority signals to identify where stronger mentions, citations and relevant links could improve your competitive position.

EDITORIAL OUTREACH DOMAIN RATING RELEVANT CITATIONS
06

Monitor, analyse & compound

Tracking organic impressions, position movements, click-through rates and actual enquiry conversions month over month to continuously refine your competitive advantage.

POSITION TRACKING CONVERSION ATTRIBUTION MONTHLY REPORTING CONTINUOUS GAINS

Audit Signs

Signs you need SEO help

SEO is an ongoing process that requires patience, consistency and regular evaluation. If any of these sound familiar, your organic search performance is leaving revenue on the table.

Your site doesn't appear on the first page for your own business name or main service
Traffic has stayed flat or dropped over recent months without a clear explanation
You don't know which keywords are currently bringing visitors and enquiries to your site
Competitors consistently outrank you for high-intent commercial searches
Your site was built without keyword research or search intent in mind

Approach

DIY vs. Professional SEO

Why having dedicated technical and content specialists delivers compounding search returns compared to fitting SEO around day-to-day operations.

Evaluation Criteria DIY Professional DevEdge
Time investment
DIY: Learn as you go, squeezed in alongside running the day-to-day business
Professional (DevEdge): Dedicated time for technical, content and strategic SEO activity each month
Tools & data
DIY: Free tools, limited crawl depth and surface-level data exports
Professional (DevEdge): Analysing competitor backlink profiles and authority signals to identify where stronger mentions, citations and relevant links could improve your competitive position.
Technical changes
DIY: Manual research for each change with risk of breaking site functionality
Professional (DevEdge): Implemented and QA tested on staging directly by experienced developers
Consistency
DIY: Easy to lose momentum when other client commitments take priority
Professional (DevEdge): Structured monthly activity based on agreed priorities and objectives
Results tracking
DIY: Ad hoc, if at all - difficult to connect rankings with business leads
Professional (DevEdge): Tracked against agreed traffic, keyword position and lead conversion goals
Strategy adjustment
DIY: Reactive - noticed only months after a major search drop has occurred
Professional (DevEdge): Reviewed continuously to capitalise on algorithm updates and competitor gaps

Onboarding & Timeline

The first 90 days

Days 1 - 30

Baseline & intelligence

Connect GSC/GA4, SERPONO setup, site audit, keyword/page mapping, competitor benchmarking, technical baseline and initial roadmap.

Days 31 - 60

Priority improvements

Resolve the highest-value technical/on-page issues, improve priority commercial pages, strengthen internal linking and establish content opportunities.

Days 61 - 90

Measure & expand

Measure early movement, review GSC/query changes, expand successful optimisation, identify the next pages/content opportunities and set the ongoing roadmap.


Transparent pricing

SEO plans

SEO Growth

£295/mo

Designed for small local businesses looking to build a solid SEO foundation.

Initial SEO Audit & Search Baseline
Google Search Console & Analytics Integration
Keyword & Search Opportunity Monitoring
Technical SEO Monitoring
Focused On-Page SEO Optimisation
Internal Linking Improvements
Google Business Profile Optimisation (where relevant)
Monthly Performance Report
Book a meeting
Recommended

SEO Growth+

£495/mo

Ideal for businesses ready to grow traffic and rank competitively.

Everything in Growth, plus:
Expanded Keyword & Opportunity Analysis
Competitor & SERP Intelligence
Content Gap & Topic Opportunity Analysis
Ongoing Technical SEO Improvements
Expanded On-Page SEO Optimisation
Internal Linking Optimisation
Schema & Structured Data Optimisation
AI Search Visibility Monitoring
Monthly SEO Priorities & Action Plan
Book a meeting

Advanced SEO

from £795/mo

For established businesses targeting national visibility or competitive industries.

Everything in Growth+, plus:
Advanced Competitor & Search Intelligence
Expanded SERP & Content Benchmarking
Advanced Technical SEO Analysis
Greater Monthly Optimisation & Implementation
Content Strategy & SEO Content Briefs
Organic Landing Page & Conversion Analysis
Advanced Performance & Search Trend Analysis
Priority SEO Implementation
Book a meeting

Need something different? A bespoke plan is available: get a custom quote.


Our technology

SEO decisions backed by better data.

We built our own SEO intelligence platform to bring your website, Google Search Console, Analytics, search rankings and competitor data together in one place.

Instead of relying on occasional audits and generic reports, we regularly analyse where visibility is being gained or lost, which pages have the strongest opportunities and where our time is best spent next.

Smarter insights. Better results.
serpono

Technical monitoring

We keep your site healthy and visible.

Keyword opportunities

We uncover the searches that drive growth.

Competitor gaps

We find the opportunities your competitors miss.

Content intelligence

We identify content opportunities backed by search data.

AI visibility

We monitor and improve visibility across emerging AI search experiences.


Questions & answers

Frequently asked questions

Everything you need to know about our approach to search engine optimisation.

Ask a question

Have a quick question?

Ask our AI assistant instead of waiting for an email reply.

DevEdge AI Assistant Online • Instant answers

Ask questions about our services, pricing, hosting and how we work.

How long does SEO take to show results?

SEO is a long-term investment rather than an instant fix. Some improvements can appear within the first few months, but meaningful growth typically builds over time as technical changes, content and authority begin to take effect.

Can you guarantee first-page Google rankings?

No reputable SEO provider can guarantee a particular position in Google. Rankings depend on competition, search intent, your website and Google's algorithms. We focus instead on measurable improvements in visibility, relevant traffic and enquiries.

What do you actually do each month?

It depends on your website and objectives. Work can include technical SEO, keyword and competitor research, on-page optimisation, content improvements, internal linking, monitoring, reporting and identifying new opportunities for organic growth.

Do you write the content, or do we?

Either. We can optimise and develop content you already have, provide recommendations for your team, or create new search-focused content where required. We'll agree the approach and any additional content costs before work begins.

Will you work with my existing website?

Yes. We'll assess your current website first and identify the technical, structural and content changes likely to have the greatest impact. If development work is required, we can usually handle that too.

Do I need to keep paying for SEO forever?

Not necessarily, but stopping ongoing SEO means the regular optimisation, content development and monitoring stops too. Improvements already made to your website remain, although competitors and search results will continue to change around you.

How do I know if the SEO is working?

We track meaningful indicators such as organic search visibility, rankings, traffic and conversions rather than simply sending a list of completed tasks. Reporting shows what's changing, what we've worked on and where we're focusing next.

Do you use AI to create SEO content?

AI can assist with research, analysis and parts of our workflow, but we don't rely on mass-produced AI content as an SEO strategy. Content should be useful, accurate and written for the people actually searching for your products or services.


Related services


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