About us

Websites built to help small businesses thrive online.

From the first concept through to long-term support, we build websites that combine thoughtful design, strong performance, security and straightforward day-to-day management.

Start a Project Our values

UK · REMOTE · 20+ YEARS WEB EXPERIENCE

At a glance

Based in UK · Working nationwide

Core focus WordPress & Digital Engineering

Partnership model Direct DevEdge team

Long-term support Hosting, security & maintenance

Climate contribution Supporting permanent carbon removal

Independent digital partner invested in your long-term growth.

What we value

We believe in honesty, clarity and long-term client relationships: open communication, clear expectations and websites built with performance, security and usability in mind. We value technical quality just as much as creativity.

Why we exist

Small businesses need websites that are dependable, easy to manage and capable of evolving with them. DevEdge exists to bring design, development, hosting and ongoing technical support together, so clients have one team to turn to as their website grows.

What sets us apart

We combine bespoke WordPress development with managed hosting and ongoing support, so the relationship does not end at launch. Your website can continue to be maintained, improved and adapted as your business changes.

CORE CAPABILITIES

Skilled in what matters

DevEdge brings together the core disciplines needed to plan, build, host and support modern business websites. That means fewer handoffs, clearer accountability and a technical setup that can continue to evolve after launch.

01 · CORE CAPABILITY

Web Design

Bespoke, brand-led website design shaped around your audience, objectives and content. We focus on clear structure, intuitive journeys and responsive layouts rather than off-the-shelf templates.

Development

Custom development across WordPress, AI, integrations and bespoke digital tools. We build around the requirements of the project, with maintainability, performance and flexibility considered from the start.

Hosting

Managed WordPress and agency hosting with backups, monitoring, security and performance configuration handled for you. Higher-resource VPS, VDS and dedicated options are available when needed.

Website Support

Ongoing technical support for updates, fixes, maintenance and website changes after launch. Support plans give you direct access to DevEdge when your site needs attention.

SEO

Technical SEO, on-page optimisation and search visibility work designed to improve the foundations of your website and identify practical opportunities for organic growth.

Security

Secure configuration, monitoring and layered protection across hosting and WordPress, with trusted cyber security expertise available for projects requiring additional assurance.

OUR TEAM & PARTNERS

The people behind DevEdge

We keep things simple: no bloated teams, and no endless layers of management. You work directly with the professionals who design, build, and support your website.

James Pennicott

Founder, CEO & Technical Director

Novous

Partner: Cyber Security, Software & App Development

Peach Perfect PR

Partner: PR, Media Relations & Copywriting

Jensen & Jensen

Partner: Brand & Web Design

Carbon removal

We contribute 0.5% of our revenue to carbon removal

Through Stripe Climate, a portion of DevEdge revenue helps fund technologies designed to remove carbon dioxide from the atmosphere and store it permanently.

We believe businesses have a role to play in supporting emerging carbon removal technologies, so we contribute alongside a wider group of companies funding long-term climate solutions.

Read our commitment →

Stripe Climate member

0.5%

of our revenue contributes to permanent carbon removal

25,000+

businesses in the coalition, across 39 countries

Our contribution is made through Stripe Climate Frontier, which funds a portfolio of permanent carbon removal technologies.

Client Words

What it's like to work with us

All testimonials →

James worked with us to rebuild The School of Contemplative Life website, and we’re really pleased…

Rachel Sharpe · Executive Director, School of Contemplative Life

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Since March 2024, we have worked with James at DevEdge on our website and related online services…

Wesley Robinson · Managing Director, Square Mile Cleaning Limited

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I started with just one website, and with James' support I now have three that all look consistent…

Tracy Chadwick · Child Therapy Service

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We've had a great experience working with the team at DevEdge, consulting on both web development…

Aaron Bishop · Novous

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Results

What changed after launch

Where suitable data is available, we compare key metrics before and after launch to understand how the website has changed across performance, visibility, enquiries and sales.

Page load

3.8s → 1.2s

68% faster

Largest Contentful Paint reduced after the rebuild, giving visitors a noticeably faster experience and improving Core Web Vitals.

Organic traffic

+42%

organic visibility

Organic sessions increased during the first six months after launch compared with the same period the previous year.

Enquiries per month

8 → 21

per month

Tracked website enquiries increased following launch, combining form submissions and attributable phone calls.

Online sales

+1,127%

year on year revenue

Gross sales increased massively year on year, driving a measurable financial impact for the business.

Results shown are based on client data from sources including PageSpeed Insights, Google Search Console, Google Analytics and WooCommerce. Individual results vary by project, market and starting point.

Interested in working with us?

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